In 1990, a small bunch of free-thinkers came to the conclusion that Indianapolis needed an independent voice — a voice designed, as one early editor put it, “to make trouble.” That concept matured into a mission statement that directs us “to empower intelligent, open-minded innovators through storytelling…NUVO is created by and for people who love our community, our culture and our environment.”
We cover everything Central Indiana cares about, from arts to food to music to social justice and environmental concerns, all in our own unique, irreverent and passionate manner. NUVO is available in print every Wednesday, in special guides five times a year, and online all the time.
When you bring your message to NUVO’s loyal audience, you’re reaching:
Total Weekly Readership
Reading Printed Newspaper Weekly
Weekly Online Readers
Source: Voice Media Group, Google Analytics
NUVO delivers over 26,000 copies every Wednesday to 1,200 Central Indiana locations in counter racks, freestanding racks and newspaper boxes. NUVO’s distribution is audited by a third party company verifying circulation numbers, drops and returns. Current Publisher Statement statements are available on request.
You can find NUVO in convenience stores, grocery stores such as Marsh and Kroger, college campuses, libraries, bars, restaurants and similar businesses located all over Indianapolis, Carmel, Greenwood, Fishers, Avon, Zionsville and areas in between. For a current map of distribution locations, see our Find a NUVO page.
NUVO.net is updated daily with everything from breaking stories to thoughtful opinion pieces, food and entertainment news/reviews and concert announcements. Our listings calendar is updated constantly, too — and the site’s supported with an active, multi-platform social media strategy.
Average Monthly Unique Visitors
Average Monthly Page Views
Traffic by Device
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and mobile ads.
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"When advertising with NUVO, going from original ad copy to a finished ad is always a smooth process. The responses are always prompt, and they are even willing to make last-minute changes when necessary. The latter being very important, as bands drop off or get added daily."
[Regarding NUVO's "Indy Food Week" promotional events]: "We love all the new faces we see come in for the first time. It truly opens the doors to new faces and places for everyone. Our weekday sales boost is a plus, but the repeat business after the event is awesome. With the success we had from Burger Week & Pizza Week, being a part of all 7 Weeks was a no brainer. It’s a great chance to highlight our items to those truly looking for a chance to drink and dine."
"NUVO is an avid supporter of the arts and is constantly out in the community promoting ways in which their readers can support Indy organizations. I always feel that the ISO message is getting to the audience I need to reach whether they are picking up the paper from a newsstand, seeing our ad online, or are interacting with NUVO promotions. I also appreciate the constant communication from the Sales and Marketing Team on how my message is being delivered or can be more effectively delivered through their many products."
"Our partnership with NUVO has been an integral part of our marketing plans, no doubt about it. And I stress “partnership” as NUVO has been very creative with how they’ve worked with us. I always feel like their interests in our success are on par with our interests. As a member of the arts community, NUVO has been a natural extension for our communications to the broader community."
"We love working with the NUVO team because they are open minded to new possibilities and truly strive to make every event unique. Their professionalism in planning and organizing is top-notch, and NUVO’s culture fits in nicely with our own. We love Mass Ave Crit because it fits so well with our brand and puts us on display in the heart of the city. We couldn’t be happier to call NUVO our partners."
"NUVO has been a fantastic partner for Indy Eleven throughout its inaugural season. Beyond simply advertising, NUVO engages with and helps increase our team’s exposure in the community giving us a great return on our investment. We love NUVO!"
"In this digital age, NUVO is the only print media we love to use! Great readership, great return on investment, great value!"
"I have been using NUVO advertising in the Indianapolis area for a few years now and can’t think of a better advertising venue for a wide range of ages. I have utilized billboards, bus bench ads as well as advertising on the Indy-Go (bus lines) and have had great success. Over the years NUVO has boosted our business and inquiries into our targeted business division of our company by over 60%. I can’t think of a better match to reach a wide range of the community and such a vast readership as well as the availability of NUVO all over the city. You just can’t go wrong when using NUVO!"
“Advertising in NUVO has brought Shapiro’s to a new audience. Working with the NUVO ad team has been a positive experience and successful part of our overall marketing plan.”