In 1990, a small bunch of free-thinkers came to the conclusion that Indianapolis needed an independent voice— a voice designed, as one early editor put it, “to make trouble.” That concept matured into a mission statement that directs us “to empower intelligent, open-minded innovators through storytelling…NUVO is created by and for people who love our community, our culture and our environment.”
We cover everything central Indiana cares about, from arts to food to music to social justice and environmental concerns; all in our own unique, irreverent and passionate manner.
NUVO proudly supports many Indianapolis sports teams.
Since 1990, NUVO has become known for shaking up the status quo in award-winning fashion. The publication’s won over 100 “Best in Indiana” awards from the Society of Professional Journalists for writing and design, plus accolades from the Arts Council of Indianapolis, Indy Reads and the Asante Children’s Theater.
Non-Deadline Story or Series, Too Many Churches? (NUVO, Dec. 10, 2014)
Criminal Justice Reporting, The Weed Issue (NUVO, April 16, 2014) and The Great Gun Debate (NUVO, April 23, 2014)
Medical or Science Reporting, One Family's Transgender Journey (NUVO, Aug. 13, 2014)
Graphics and Illustrations, Hero Jr.: The band's illustrated history (NUVO, May 14, 2014)
Newspaper Page One Design, Indy Writes Books: A new compilation of Indiana's best authors (NUVO, Nov. 19, 2014)
Design Other Than Page One, Record Label Countdown: Your field guide to Hoosier labels and their releases (NUVO, Oct. 22, 2014)
NUVO has Hosted the Mass Ave Criterium since 2007!
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Source: Voice Media Group, Google Analytics
NUVO on Ed Carpenter’s car during 100th running of the Indy 500!
"NUVO is an avid supporter of the arts and is constantly out in the community promoting ways in which their readers can support Indy organizations. I always feel that the ISO message is getting to the audience I need to reach whether they are picking up the paper from a newsstand, seeing our ad online, or are interacting with NUVO promotions. I also appreciate the constant communication from the Sales and Marketing Team on how my message is being delivered or can be more effectively delivered through their many products."
“Advertising in NUVO has brought Shapiro’s to a new audience. Working with the NUVO ad team has been a positive experience and successful part of our overall marketing plan.”
"I have been using NUVO advertising in the Indianapolis area for a few years now and can’t think of a better advertising venue for a wide range of ages. I have utilized billboards, bus bench ads as well as advertising on the Indy-Go (bus lines) and have had great success. Over the years NUVO has boosted our business and inquiries into our targeted business division of our company by over 60%. I can’t think of a better match to reach a wide range of the community and such a vast readership as well as the availability of NUVO all over the city. You just can’t go wrong when using NUVO!"
"In this digital age, NUVO is the only print media we love to use! Great readership, great return on investment, great value!"
"NUVO has been a fantastic partner for Indy Eleven throughout its inaugural season. Beyond simply advertising, NUVO engages with and helps increase our team’s exposure in the community giving us a great return on our investment. We love NUVO!"
"We love working with the NUVO team because they are open minded to new possibilities and truly strive to make every event unique. Their professionalism in planning and organizing is top-notch, and NUVO’s culture fits in nicely with our own. We love Mass Ave Crit because it fits so well with our brand and puts us on display in the heart of the city. We couldn’t be happier to call NUVO our partners."
"When advertising with NUVO, going from original ad copy to a finished ad is always a smooth process. The responses are always prompt, and they are even willing to make last-minute changes when necessary. The latter being very important, as bands drop off or get added daily."
"Our partnership with NUVO has been an integral part of our marketing plans, no doubt about it. And I stress “partnership” as NUVO has been very creative with how they’ve worked with us. I always feel like their interests in our success are on par with our interests. As a member of the arts community, NUVO has been a natural extension for our communications to the broader community."
NUVO.net is updated daily with everything from breaking stories to thoughtful opinion pieces, food and entertainment news/reviews and concert announcements. Our listings calendar is updated constantly, too — and the site’s supported with an active, multi-platform social media strategy.
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NUVO delivers over 26,000 copies every Wednesday and is available at 1,200 Central Indiana locations in counter racks, freestanding racks and newspaper boxes. NUVO’s distribution is audited by a third party company verifying circulation numbers, drops and returns. Current Publisher Statement statements are available on request.
You can find NUVO in convenient stores, grocery stores such as Marsh and Kroger, college campuses, libraries, bars, restaurants and similar businesses located all over Indianapolis, Carmel, Greenwood, Fishers, Avon, Zionsville and areas in between. For a current map of distribution locations, see our ‘Find a NUVO page”
Every year, readers build the ballot and then pick their faves in NUVO’s Best of Indy Awards. The winners — along with second- and third-place finishers — are subsequently featured in one of NUVO’s most popular annual issues.