Fearlessly Independent, Deeply Local

In 1990, a small bunch of free-thinkers came to the conclusion that Indianapolis needed an independent voice — a voice designed, as one early editor put it, “to make trouble.” That concept matured into a mission statement that directs us “to empower intelligent, open-minded innovators through storytelling…NUVO is created by and for people who love our community, our culture and our environment.” 

We cover everything Central Indiana cares about, from arts to food to music to social justice and environmental concerns, all in our own unique, irreverent and passionate manner. NUVO is available in print every Wednesday, in special guides five times a year, and online all the time.

Advertise with NUVO today.

Readership & Demographics

When you bring your message to NUVO’s loyal audience, you’re reaching:

86,000+

Total Weekly Readership

44,500+

Reading Printed Newspaper Weekly

63,000+

Weekly Online Readers

Income

37.6% Under 50K 18.1% 50K to 75K 30.5% 75K 32.2% Ages 18-34 42.3% Ages 35-54 24.5% Ages 55+ 47.3% Male Readers 52.7% Female Readers 91.3% Attended College 8.7% Other Education

Age Range

37.6% Under 50K 18.1% 50K to 75K 30.5% 75K 32.2% Ages 18-34 42.3% Ages 35-54 24.5% Ages 55+ 47.3% Male Readers 52.7% Female Readers 91.3% Attended College 8.7% Other Education

Gender

37.6% Under 50K 18.1% 50K to 75K 30.5% 75K 32.2% Ages 18-34 42.3% Ages 35-54 24.5% Ages 55+ 47.3% Male Readers 52.7% Female Readers 91.3% Attended College 8.7% Other Education

Education Level

37.6% Under 50K 18.1% 50K to 75K 30.5% 75K 32.2% Ages 18-34 42.3% Ages 35-54 24.5% Ages 55+ 47.3% Male Readers 52.7% Female Readers 91.3% Attended College 8.7% Other Education

Source: Voice Media Group, Google Analytics

DISTRIBUTION

NUVO delivers over 26,000 copies every Wednesday to 1,200 Central Indiana locations in counter racks, freestanding racks and newspaper boxes. NUVO’s distribution is audited by a third party company verifying circulation numbers, drops and returns. Current Publisher statements are available on request.

You can find NUVO in convenience stores, grocery stores such as Marsh and Kroger, college campuses, libraries, bars, restaurants and similar businesses located all over Indianapolis, Carmel, Greenwood, Fishers, Avon, Zionsville and areas in between. For a current map of distribution locations, see our Find a NUVO page.

AWARD-WINNING JOURNALISM

First place:

Category: Coverage of Government or Politics
Katherine Coplen, Emily Taylor and Amber Stearns

R.I.P. women’s rights in Indiana
Judge’s comments: “Incredibly detailed reporting covers the passing of HEA 1337 from beginning to end. Congrats on your hard work!”

Category: Business or Consumer Affairs Reporting
Amber Stearns and Annika Larson

Let’s get hemp-notized!
Judge’s comments: “Let’s Get Hemp-notized is a comprehensive study of a story that combines history with a modern predicament, leveraging personalities and policy challenges. An important story told in an engaging way.”

Category: Environmental Reporting (Publication circulation below 30,000)
Katja Krasnovsky

What’s in the water?
Judge’s comments: “This in-depth story not only contains valuable and important information, it presents it in a way that is accessible and clear, even to today’s distracted reader. It was obviously the product of much research and benefited from involving many members of the newsroom and production staff — it clearly distinguished itself among the competition.”

Second place:

Category: Coverage of Minority Issues

Emily Taylor
Healthcare in the closet
 
Category: Arts and Entertainment Writing
Katherine Coplen
Songs on Screen: Local musician Kelly Pardekooper is already inside your head
 

Category: Graphics and Illustrations
by Dave Windisch
Vinyl Quest: Your journey toward and epic Record Store Day

Category: Magazine Cover Design
by Will McCarty and Joey Smith
Pride Stalls at the Statehouse

 

Third place: 

Category: Features Writing
Emily Taylor
Gentrifying Indy?

DIGITAL REACH

NUVO.net is updated daily with everything from breaking stories to thoughtful opinion pieces, food and entertainment news/reviews and concert announcements. Our listings calendar is updated constantly, too — and the site’s supported with an active, multi-platform social media strategy.

222,304

Average Monthly Unique Visitors

420,334

Average Monthly Page Views

Traffic by Device

Ask about targeted desktop
and mobile ads.

37.6% Under 50K 18.1% 50K to 75K 30.5% 75K 32.2% Ages 18-34 42.3% Ages 35-54 24.5% Ages 55+ 49.6% Mobile 43.26% Desktop 7.08% Tablet 47.3% Male Readers 52.7% Female Readers 91.3% Attended College 8.7% Other Education

SOCIAL MEDIA

Leverage our audience for your advertising needs:

27,000+

Facebook Likes

41,000+

Twitter Followers

14,000+

Instagram Followers

1,500+

NUVO Promotions' Facebook Likes

11,900+

NUVO Promotions' Twitter Followers

500+

Instagram Followers

NEWSLETTERS

Find the newsletter that matches your brand and reach customers in their inbox.

Delivered Monday through Friday to
14,300+ subscribers

Delivered Thursday to
8,200+ subscribers

Delivered Wednesday to
9,200+ subscribers

mediaket-newsletters-eatdrinkdo

Delivered Wednesday to
8,100+ subscribers

Delivered Friday to
8,600+ subscribers

Delivered Tuesday and Thursday to
8,100+ subscribers

MONTHLY VIDEO SERIES

New episodes on the second Tuesday of every month

New episodes on the third Thursday of every month

Advertiser Testimonials

Events

NUVO events help our readers find awesome new experiences and help businesses expand their audience.

Wings-week

February 20-26

beer-week

April 23-29

burger-week

June 12-18

taco-week

July 17-23

pizza-week

August 14-20

tenderloin-week

September 11-17

spirits-week

November 13-19

HopModel

April 28

CVA-02

June 14

MAC

August 5

ADVERTISING TEAM

daves

David Searle

Sales Manager

dsearle@nuvo.net

(317) 808-4607

Knorr

Vicki Knorr

Senior Account Executive

vknorr@nuvo.net

(317) 808-4612

jessie

Jessie Davis

Account Executive
Jessie? Improv performer. Coffee drinker. Playlist maker. NUVO Nightlife advertising taker.

jdavis@nuvo.net

(317) 808-4613

CREATIVE TEAM

willm

Will McCarty

Senior Designer
haley-web

Haley Ward

Designer
caitlin1

Caitlin Bartnik

Creative Planner
Caitlin loves fantasy novels and crossing off items on project checklists.

cbartnik@nuvo.net

(317) 808-4615

JoeySmith

Joey Smith

Multimedia Manager
Joey enjoys whiskey, metal music and creating killer photos and videos.

jsmith@nuvo.net

(317) 808-4618

2016DowntownIndyMember