In 1990, a small bunch of free-thinkers came to the conclusion that Indianapolis needed an independent voice — a voice designed, as one early editor put it, “to make trouble.” That concept matured into a mission statement that directs us “to empower intelligent, open-minded innovators through storytelling…NUVO is created by and for people who love our community, our culture and our environment.”
We cover everything Central Indiana cares about, from arts to food to music to social justice and environmental concerns, all in our own unique, irreverent and passionate manner. NUVO is available in print every Wednesday, in special guides five times a year, and online all the time.
When you bring your message to NUVO’s loyal audience, you’re reaching:
Total Combined Print & Digital Monthly Readership
Reading Print Paper Monthly
Online Users Per Year
Source: Voice Media Group, Google Analytics
NUVO delivers over 26,000 copies every Wednesday to 1,200 Central Indiana locations in counter racks, freestanding racks and newspaper boxes. NUVO’s distribution is audited by a third party company verifying circulation numbers, drops and returns. Current Publisher statements are available on request.
You can find NUVO in convenience stores, grocery stores such as Kroger, college campuses, libraries, bars, restaurants and similar businesses located all over Indianapolis, Carmel, Greenwood, Fishers, Avon, Zionsville and areas in between. For a current map of distribution locations, see our Find a NUVO page.
Category: Coverage of Government or Politics
Katherine Coplen, Emily Taylor and Amber Stearns
R.I.P. women’s rights in Indiana
Judge’s comments: “Incredibly detailed reporting covers the passing of HEA 1337 from beginning to end. Congrats on your hard work!”
Category: Business or Consumer Affairs Reporting
Amber Stearns and Annika Larson
Let’s get hemp-notized!
Judge’s comments: “Let’s Get Hemp-notized is a comprehensive study of a story that combines history with a modern predicament, leveraging personalities and policy challenges. An important story told in an engaging way.”
Category: Environmental Reporting (Publication circulation below 30,000)
What’s in the water?
Judge’s comments: “This in-depth story not only contains valuable and important information, it presents it in a way that is accessible and clear, even to today’s distracted reader. It was obviously the product of much research and benefited from involving many members of the newsroom and production staff — it clearly distinguished itself among the competition.”
Category: Coverage of Minority Issues
Healthcare in the closet
Category: Arts and Entertainment Writing
Songs on Screen: Local musician Kelly Pardekooper is already inside your head
Category: Graphics and Illustrations
by Dave Windisch
Vinyl Quest: Your journey toward and epic Record Store Day
Category: Magazine Cover Design
by Will McCarty and Joey Smith
Pride Stalls at the Statehouse
Category: Features Writing
Average Monthly Unique Visitors
Average Monthly Page Views
Traffic by Device
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"We love working with the NUVO team because they are open minded to new possibilities and truly strive to make every event unique. Their professionalism in planning and organizing is top-notch, and NUVO’s culture fits in nicely with our own. We love Mass Ave Crit because it fits so well with our brand and puts us on display in the heart of the city. We couldn’t be happier to call NUVO our partners."
"NUVO is an avid supporter of the arts and is constantly out in the community promoting ways in which their readers can support Indy organizations. I always feel that the ISO message is getting to the audience I need to reach whether they are picking up the paper from a newsstand, seeing our ad online, or are interacting with NUVO promotions. I also appreciate the constant communication from the Sales and Marketing Team on how my message is being delivered or can be more effectively delivered through their many products."
"In this digital age, NUVO is the only print media we love to use! Great readership, great return on investment, great value!"
"When advertising with NUVO, going from original ad copy to a finished ad is always a smooth process. The responses are always prompt, and they are even willing to make last-minute changes when necessary. The latter being very important, as bands drop off or get added daily."
"Our partnership with NUVO has been an integral part of our marketing plans, no doubt about it. And I stress “partnership” as NUVO has been very creative with how they’ve worked with us. I always feel like their interests in our success are on par with our interests. As a member of the arts community, NUVO has been a natural extension for our communications to the broader community."
"I have been using NUVO advertising in the Indianapolis area for a few years now and can’t think of a better advertising venue for a wide range of ages. I have utilized billboards, bus bench ads as well as advertising on the Indy-Go (bus lines) and have had great success. Over the years NUVO has boosted our business and inquiries into our targeted business division of our company by over 60%. I can’t think of a better match to reach a wide range of the community and such a vast readership as well as the availability of NUVO all over the city. You just can’t go wrong when using NUVO!"
[Regarding NUVO's "Indy Food Week" promotional events]: "We sold 79 orders of wings - in the different counts, that comes out to 954 wings! Once your advertising kicked in, that jumped to 20 orders the week before Indy Wings Week and then the fantastic number during Indy Wings Week."
"NUVO has been a fantastic partner for Indy Eleven throughout its inaugural season. Beyond simply advertising, NUVO engages with and helps increase our team’s exposure in the community giving us a great return on our investment. We love NUVO!"
[Regarding NUVO's "Indy Food Week" promotional events]: "We love all the new faces we see come in for the first time. It truly opens the doors to new faces and places for everyone. Our weekday sales boost is a plus, but the repeat business after the event is awesome. With the success we had from Burger Week & Pizza Week, being a part of all 7 Weeks was a no brainer. It’s a great chance to highlight our items to those truly looking for a chance to drink and dine."
“Advertising in NUVO has brought Shapiro’s to a new audience. Working with the NUVO ad team has been a positive experience and successful part of our overall marketing plan.”