Fearlessly Independent, Deeply Local

In 1990, a small bunch of free-thinkers came to the conclusion that Indianapolis needed an independent voice— a voice designed, as one early editor put it, “to make trouble.” That concept matured into a mission statement that directs us “to empower intelligent, open-minded innovators through storytelling…NUVO is created by and for people who love our community, our culture and our environment.” 

 We cover everything central Indiana cares about, from arts to food to music to social justice and environmental concerns; all in our own unique, irreverent and passionate manner.

NUVOdevices

NUVO proudly supports many Indianapolis sports teams.

AND THE WINNER IS…

In its 26-year history, NUVO has become known for shaking up the status quo in award-winning fashion. The publication’s won over 100 “Best in Indiana” awards from the Society of Professional Journalists for writing and design, plus accolades from the Arts Council of Indianapolis, Indy Reads and the Asante Children’s Theater.

Our most recent first place finishes

For writing and reporting:

Non-Deadline Story or Series, Too Many Churches? (NUVO, Dec. 10, 2014)

Criminal Justice Reporting, The Weed Issue (NUVO, April 16, 2014) and The Great Gun Debate (NUVO, April 23, 2014)

Medical or Science Reporting, One Family's Transgender Journey (NUVO, Aug. 13, 2014)

For photography, illustration and design:

Graphics and Illustrations, Hero Jr.: The band's illustrated history (NUVO, May 14, 2014)

Newspaper Page One Design, Indy Writes Books: A new compilation of Indiana's best authors (NUVO, Nov. 19, 2014)

Design Other Than Page One, Record Label Countdown: Your field guide to Hoosier labels and their releases (NUVO, Oct. 22, 2014)

NUVO has Hosted the Mass Ave Criterium since 2007!

READERSHIP & DEMOGRAPHICS

86,000+

Total Weekly Readership

44,500+

Reading Printed Newspaper Weekly

63,000+

Weekly Online Readers

Age Range

32%

18 - 34 years

32.2%

42%

35 - 54 years

42.3%

25%

55+ years

24.5%

Household Income

38%

Under 50K

37.6%

18%

50k - 75k

18.1%

31%

75k +

30.5%

Gender

Education Level

47.3%

Male Readers

52.7 %

Female Readers

91.3%

Attended or Graduated College

Source: Voice Media Group, Google Analytics

NUVO on Ed Carpenter’s car during 100th running of the Indy 500!

DIGITAL REACH

NUVO.net is updated daily with everything from breaking stories to thoughtful opinion pieces, food and entertainment news/reviews and concert announcements. Our listings calendar is updated constantly, too — and the site’s supported with an active, multi-platform social media strategy.

222,304

Average Monthly Unique Visitors

420,334

Average Monthly Page Views

Traffic by Device

49.6%

Mobile

49.6%

43.26%

Desktop

43.26%

7.08%

Tablet

7.08%

SOCIAL MEDIA

23,800+

Facebook Friends

33,000+

Twitter Followers

8,600+

Instagram Followers

DISTRIBUTION

NUVO delivers over 28,000 copies every Wednesday and is available at 1,200 Central Indiana locations in counter racks, freestanding racks and newspaper boxes. NUVO’s distribution is audited by a third party company verifying circulation numbers, drops and returns. Current Publisher Statement statements are available on request.

 

You can find NUVO in convenient stores, grocery stores such as Marsh and Kroger, college campuses, libraries, bars, restaurants and similar businesses located all over Indianapolis, Bloomington, Carmel, Greenwood, Fishers, Avon, Zionsville and areas in between. For a current map of distribution locations, see our ‘Find a NUVO page

BEST OF INDY AWARDS

Every year, readers build the ballot and then pick their faves in NUVO’s Best of Indy Awards. The winners — along with second- and third-place finishers — are subsequently featured in one of NUVO’s most popular annual issues.

EVENTS

TEAM

Pacovsky

James Pacovsky

Director of Sales


(317) 808-4614
jpacovsky@nuvo.net

Knorr

Vicki Knorr

Senior Account Executive


(317) 808-4612
vknorr@nuvo.net

Searle

David Searle

Senior Account Executive


(317) 808-4607
dsearle@nuvo.net

Parmerlee

Casey Parmerlee

Account Executive


(317) 808-4613
cparmerlee@nuvo.net

Calhoun

Katelyn Calhoun

Account Manager


(317) 808-4615
kcalhoun@nuvo.net

JoeySmith

Joey Smith

Events & Promotions Manager


(317) 808-4618
jsmith@nuvo.net

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